Mary Schaaf and Kelly Manion founded Kindred Circle with decades of experience in operations, design, and award-winning content. Our team brings that same depth of expertise in senior care and funeral service into every vertical we serve.

We created Kindred Circle because we saw the same challenge across every profession. People need your expertise but often don’t know where to find it until urgency forces their hand. Practical and emotional barriers keep families from reaching out until a crisis makes waiting impossible.

We build social media content strategies and local community platforms stocked with practical, educational resources. Your business becomes a trusted, familiar name before families ever need to call.

With Kindred Circle, families make informed decisions earlier. The people they love receive the care they deserve, and your business grows through trusted connections.