
The people, purpose, and perspective behind Kindred Circle.

Mary Schaaf

Kelly Manion
We are Mary Schaaf and Kelly Manion, and we built Kindred Circle with 35 years of combined experience in funeral service marketing because we knew the problem firsthand. Funeral professionals understand the importance of being visible and approachable online, and finding the time to create consistent content just doesn't happen between serving families and running a business.
Mary brings funeral home operations and design expertise while Kelly brings award-winning grief and memorialization content, and everything we deliver comes with licensed funeral director approval backed by expertise you can trust. This work reflects funeral service as it deserves to be represented.


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