Built by Senior Care Professionals. Trusted by the Communities You Serve.
Built by Senior Care Professionals.
Trusted by the Communities You Serve.
PUT YOUR EXPERTISE IN FRONT OF LOCAL FAMILIES WHERE THEY ALREADY GATHER ONLINE
Chances are you’re here because a professional colleague believes you belong in this community platform. They value the care you bring to families and want you visible alongside them
Senior Care Professionals Belong at the Center of Their Communities
Kindred Circle helps families recognize trusted professionals throughout every stage of planning. We build local community platforms with expert-backed resources on aging well, caregiving, legal planning, end-of-life choices, and everything in between. As a trusted voice in your community, you become their natural first call.
THE CHALLENGE
Families Look for Guidance Long Before They Reach Out
Your website works well once families know your name. Reaching them earlier takes a different approach.
People are already searching, comparing options, reading articles, scanning reviews, and asking questions in community spaces. They want to understand what lies ahead, but they often struggle to know which sources deserve their trust. Large national websites promise help, then route inquiries through paid lead systems, leading to a barrage of calls from strangers claiming to be local. Families want authentic, local guidance from professionals who understand their community
Many families avoid visiting professional websites until circumstances require immediate action. Uncertainty, denial, and the sense that they are “not ready yet” keep them at arm’s length until urgency removes that choice. Staying visible throughout that long decision window takes time most professionals don’t have, agencies cost thousands per month, and traditional advertising rarely builds the trust families want when decisions feel personal.
This platform solved a problem I didn’t know how to fix. People see our name regularly in a context that builds trust.
DOLORES URBAN | URBAN FUNERAL HOME
THE SOLUTION
A Neutral Community Platform Built Around Local Expertise
Guidance
Families want guidance that feels neutral, credible, and accessible in the places they already spend time. This approach focuses on being present where families are already looking and contributing to a trusted, community-based source of information they can return to as questions evolve.
Senior Facebook Page
We launch and manage a senior-focused community Facebook page and companion website in your town. Families engage with expert-backed resources on aging well, caregiving, veterans benefits, healthcare decisions, end-of-life planning, and everything in between.
Community Partner
Your business appears throughout as a trusted community partner. We showcase your expertise, promote your events, and connect families to you as their needs evolve, all supported by Pyllrs technology
Trust
Your community already supports families together. We help families see that network clearly and recognize the professionals they can trust. The platform works because local professionals like you shape it from the ground up, building a network alongside the fellow colleagues you already trust and stand beside.
How Partnership Works
You Help Shape a Community Families Trust
You help us understand what makes your community special and which professionals you’re proud to stand beside. We feature vetted partners across senior services, including elder law, hospice, funeral homes, nonprofits, home health, financial planning, and senior living.
Founding Partner availability is limited to one business per profession in each market. When a category is filled, that featured placement closes, with directory listings remaining open.
This approach creates clear visibility for each Founding Partner, avoids crowding from similar services, and helps families recognize trusted professionals as they move through different stages of planning, while keeping the directory open to reflect the full range of local support.
What Families Experience
A Senior-Focused Facebook Page
Content that balances the light-hearted with the necessary while spotlighting local organizations supporting seniors.
A Companion Website for Deeper Guidance
Expert-backed articles on caregiving, grief support, veterans benefits, end-of-life planning, and related topics, with trusted local partners featured throughout.
A Central Place for Local Events
Workshops, lunch and learns, open houses, and community programs gathered in one easy-to-browse calendar families return to when they’re looking for support or next steps.
A Trusted Local Directory
A curated list of community partners families can recognize and return to, helping trusted names stay familiar over time.
Connections Beyond the Local Community
When families are searching from another city or supporting someone from afar, the platform helps connect them to trusted resources and partners in other Kindred Circle communities. For example, a daughter in Phoenix researching senior living options for her father in Milwaukee can find trusted Kindred Circle partners in his community, accessing the same vetted network of local professionals.
A Toll-Free Support Line
Families can call or text with questions and connect directly with senior care experts who provide real-time guidance and direction
What This Means for You
Recognition
This comprehensive community outreach strategy means that families recognize your name before they need you.
Visibility
Your visibility builds naturally because families see your expertise woven into their everyday online activities.
Event Promotion
Promote your events on the community calendar
Partner Categories
We’re building trusted networks in
communities across the country and
welcome partners in these professions:
Most Requested Services
Elder law attorneys
Funeral homes
Home health and in-home care providers
Hospice organizations
Insurance agencies & Medicare support
Realtors
Senior placement services
Senior transportation providers
Extended Partner Network
Assisted living and independent living
Cemeteries
Certified public accountants
Financial advisors
Grief counselors
Guardianship organizations
Nonprofit organizations
Pet care and rehoming organizations
Senior moving companies
Veterans service organizations
And more!
How do you vet professionals
before featuring them?
We look for professionals with established reputations in their communities, proper licensing and credentials, and track records families can verify. Our team reviews business history, checks for regulatory concerns, and evaluates whether a practice aligns with the trust-based approach families expect from this platform.
Founding Partners often come through referrals from existing partners who already know and trust their work, the same way you were introduced to us. We prioritize professionals who understand that building long-term community relationships matters more than generating quick leads.
How do you vet professionals
before featuring them?
We look for professionals with established reputations in their communities, proper licensing and credentials, and track records families can verify. Our team reviews business history, checks for regulatory concerns, and evaluates whether a practice aligns with the trust-based approach families expect from this platform.
Founding Partners often come through referrals from existing partners who already know and trust their work, the same way you were introduced to us. We prioritize professionals who understand that building long-term community relationships matters more than generating quick leads.
Partner Categories
We’re building trusted networks in
communities across the country and
welcome partners in these professions:
Most Requested Services
Elder law attorneys
Funeral homes
Home health and in-home care providers
Hospice organizations
Insurance agencies & Medicare support
Realtors
Senior placement services
Senior transportation providers
Extended Partner Network
Assisted living and independent living
Cemeteries
Financial advisors
Grief counselors
Guardianship organizations
Nonprofit organizations
Pet care and rehoming organizations
Senior moving companies
Veterans service organizations
And more!
Choose Your Partnership Level
Try It First
*Start with a 60-day free trial.
Cancel anytime
LOCAL PARTNER
FREE
A simple way to be visible inside
the community.
Business listing in the local directory
Ongoing website traffic from your directory listing
Event promotion through the community calendar
Ability to invite trusted colleagues into Kindred Circle
Logo featured across the community Facebook page and website
Founding Partner designation in the local directory
Logo placement alongside educational posts connected to your services
Profession-exclusive featured placement in your community
Access to community insights showing what families respond to
FOUNDING PARTNER
$199/month*
One Founding Partner spot is available per
profession in each community.
Business listing in the local directory
Ongoing website traffic from your directory listing
Event promotion through the community calendar
Ability to invite trusted colleagues into Kindred Circle
Logo featured across the community Facebook page and website
Founding Partner designation in the local directory
Logo placement alongside educational posts connected to your services
Profession-exclusive featured placement in your community
Access to community insights showing what families respond to
Try It First
*Start with a 60-day free trial.
Cancel anytime.
FOUNDING PARTNER
$199/month*
One Founding Partner spot is available per
profession in each community.
Business listing in the local directory
Ongoing website traffic from your directory listing
Event promotion through the community calendar
Ability to invite trusted colleagues into Kindred Circle
Logo featured across the community Facebook page and website
Founding Partner designation in the local directory
Logo placement alongside educational posts connected to your services
Profession-exclusive featured placement in your community
Access to community insights showing what families respond to
COMMON QUESTIONS FROM COMMUNITY PARTNERS
How much time does this require from me?
Almost none.
We create, schedule, and manage everything. You share your event dates when you have them and we promote them. You provide your logo and basic information once and we handle the rest.
Most partners spend less than 30 minutes per quarter on this. Local Partners stay listed in the directory. Founding Partners gain added visibility across posts, education, and event promotion without added time or effort.
What if I don’t see results?
Founding Partner includes a 60-day free trial.
See how families engage, where your name appears beyond the directory, and how visibility builds in the community. If it’s not a fit, you can continue as a Local Partner with your directory listing active.
Why would I upgrade from Local Partner?
Local Partner helps families find you. Founding Partner helps them recognize you over time.
Founding Partner status places your name and expertise throughout the community experience and, when available in your market, reserves the only featured spot for your profession. The trial gives you space to see how that visibility works before committing.
Who is behind Kindred Circle?
Kindred Circle is built and guided by senior care and funeral service professionals with firsthand experience supporting families through aging, caregiving, and end-of-life decisions.
We design and manage community platforms that bring trusted local professionals together in one place, helping families recognize credible guidance as questions arise.
Ready to Join?
Your colleague already vouched for you. We’re ready when you are.
Once filled, featured placement closes.
What happens next:
Start your trial > Quick 10-minute setup > We launch your presence within 5 business days
Questions? Call 515-400-0202 or email [email protected]
For nonprofit pricing or cost concerns, let us know. We're here to support organizations serving their communities.
[email protected] | 515-400-0202
© 2026 Kindred Circle